In a reversal from last month ad revenue is down and in app sales have picked up again. I did release an update to my drinking game which could have helped that. I've shifted some of my impressions away from Admob and to Millennial Media. And I think I'm about to move most all of it away from Admob since they are performing so terribly. I can't decide if I want to move it all to Millennial Media or try a new ad provider. With so few impressions though its hard to try too many different networks or you will never earn the minimum required to get a payment for any of them and forever have your money stuck different places.
Now on to what you came to see... The numbers:
April Numbers:
March
|
April
|
Net
Change | |
| Requests |
152,872
|
149,993
|
-2,879
|
| Views |
145,393
|
141,211
|
-4,182
|
| Clicks |
628
|
556
|
-72
|
| CTR |
0.43%
|
0.39%
|
-0.04%
|
| Fill % |
95.11%
|
94.14%
|
-0.97%
|
| eCPM |
0.19
|
0.14
|
+0.05
|
| Ad Revenue |
$27.12
|
$20.34
|
-6.78
|
| Tapjoy Offerwall |
$8.95
|
$11.86
|
+$2.91
|
| In App Sales |
$25.71
|
$45.35
|
+$19.64
|
| Total Revenue |
$61.78
|
$77.55
|
+$15.77
|
During the month we saw 9,576 new downloads and an increase of 1,138 active installs. The download to active ratio looks terrible but Amazon doesn't show how many of the installs are active so that is bringing the numbers down.
Break down per App:
30 Day Relationship Challenge
20,367 total installs (increase of 4,595)
4,722 active installs (increase of 817)
5,522 Amazon installs (increase of 3,988)
$17.06 in monthly revenue (decrease of $4.53)
Drunk Green Robots
2462 total installs (increase of 460)
932 active installs (increase of 127)
$45.45 in monthly revenue (increase of $17.05)
Beale Street Music Fest
1330 total installs (increase of 337)
499 active installs (increase of 161)
$1.19 in monthly revenue (decrease of $1.24)
Vote for the President Widget
98 total installs (increase of 31)
31 active installs (increase of 6)
$13.77 in monthly revenue (increase of $5.19)
NCAA Tournament Widget (deactivated)
301 total installs (increase of 12)
49 active installs (decrease of 32)
$0.00 in monthly revenue (decrease of $0.77)
Twilight Widget (new app)
289 total installs
81 active installs
$0.07 in monthly revenue
Cumulative Numbers::
Millennial Media:
Month
|
Requests
|
Views
|
Clicks
|
CTR
|
Fill %
|
Revenue
|
eCPM
|
April
|
7,283
|
7,203
|
48
|
0.67%
|
98.90%
|
$0.69
|
0.10
|
May
|
3,515
|
3,515
|
25
|
0.71%
| 100.00% |
$0.29
|
0.08
|
June
|
600
|
600
|
7
|
1.17%
| 100.00% |
-
|
-
|
July
|
765
|
752
|
2
|
0.27%
|
98.30%
|
$0.02
|
0.03
|
August
|
2,588
|
1,850
|
8
|
0.43%
|
71.48%
|
$0.48
|
0.26
|
September
|
6,095
|
5,037
|
35
|
0.69%
|
82.64%
|
$1.32
|
0.26
|
October
|
14,613
|
14,179
|
119
|
0.84%
|
97.03%
|
$4.50
|
0.32
|
November
|
13,378
|
12,773
|
71
|
0.56%
|
95.48%
|
$1.73
|
0.13
|
December
|
11,854
|
10,856
|
80
|
0.74%
|
91.58%
|
$2.09
|
0.19
|
January
|
46,027
|
42,027
|
152
|
0.45%
|
92.27%
|
$4.54
|
0.11
|
February
|
79,121
|
74,120
|
368
|
0.50%
|
93.68%
|
$10.05
|
0.14
|
March
|
89,983
|
82,566
|
408
|
0.49%
|
91.76%
|
$16.83
|
0.20
|
April
|
92,762
|
84,029
|
415
|
0.49%
|
90.59%
|
$15.38
|
0.18
|
TOTAL
|
369,464
|
340,317
|
1746
|
0.52%
|
92.11%
|
$58.26
|
0.17
|
Admob:
Month
| Requests |
Views
| Clicks |
CTR
|
Fill %
| Revenue |
eCPM
|
April
|
5,362
|
2,768
|
3
|
0.11%
|
51.62%
|
$0.08
|
0.03
|
May
|
2,112
|
1,407
|
0
|
0.00%
|
66.62%
|
-
|
0.00
|
June
|
342
|
240
|
2
|
0.83%
|
70.18%
|
$0.02
|
0.09
|
July
|
402
|
303
|
0
|
0.00%
|
75.37%
|
-
|
0.00
|
August
|
2,048
|
1,671
|
6
|
0.36%
|
81.59%
|
$0.20
|
0.12
|
September
|
6,738
|
6,112
|
21
|
0.34%
|
90.71%
|
$0.79
|
0.13
|
October
|
2,541
|
2,466
|
2
|
0.08%
|
97.05%
|
$0.07
|
0.03
|
November
|
68
|
68
|
1
|
1.47%
| 100.00% |
$0.03
|
0.44
|
December
|
2,512
|
2,508
|
14
|
0.56%
| 99.84% |
$0.58
|
0.23
|
January
|
15,249
|
15,238
|
12
|
0.11%
| 99.93% |
$0.89
|
0.06
|
February
|
29,879
|
29,833
|
53
|
0.18%
| 99.85% |
$2.51
|
0.08
|
March
|
62,889
|
62,827
|
220
|
0.35%
| 99.90% |
$10.29
|
0.16
|
April
|
57,231
|
57,182
|
141
|
0.25%
| 99.91% |
$4.96
|
0.09
|
TOTAL
|
187,373
|
182,623
|
475
|
0.26%
|
97.47%
|
$20.42
|
0.11
|
Tapjoy:
Month
| Views |
Clicks
| Conversions |
CTR
|
CVR
| Revenue |
eCPM
|
January
|
671
|
152
|
48
|
22.7%
| 31.6% |
$11.98
|
17.85
|
February
|
494
|
130
|
50
|
26.3%
| 38.5% |
$11.96
|
24.21
|
March
|
420
|
105
|
33
|
25.0%
| 31.4% |
$8.95
|
21.31
|
April
|
575
|
149
|
40
|
25.9%
| 26.8% |
$11.86
|
20.63
|
TOTAL
|
2160
|
536
|
171
|
24.8%
|
31.9%
|
$44.75
|
20.71
|
In-App Sales:
Month
| Sales |
Revenue
|
January
| 48 |
$64.11
|
February
| 39 |
$
|
March
| 15 |
$25.71
|
April
| 37 |
$45.35
|
TOTAL
| 139 |
$175.21
|
