November
|
December
|
Net
Change | |
Requests |
13,446
|
14,366
|
+920
|
Views |
12,841
|
13,364
|
+523
|
Clicks |
72
|
94
|
+22
|
CTR |
0.56%
|
0.70%
|
+0.14%
|
Fill % |
95.50%
|
93.02%
|
-2.48%
|
Revenue |
$1.76
|
$2.67
|
+$0.91
|
eCPM |
0.13
|
0.20
|
+0.07
|
During the month we saw 967 total downloads and an increase of 112 active installs.
Installs:
30 Day Love Spark
4522 total installs (increase of 928)
992 active installs (increase of 106)
Beale Street Music Fest
492 total installs (increase of 39)
72 active installs (increase of 6)
30 Day Love Spark
4522 total installs (increase of 928)
992 active installs (increase of 106)
Beale Street Music Fest
492 total installs (increase of 39)
72 active installs (increase of 6)
Here is the breakdown between ad networks: (set to 75% for Millennial Media and 25% for Admob for the month of December)
Millennial Media:
Month
|
Requests
|
Views
|
Clicks
|
CTR
|
Fill %
|
Revenue
|
eCPM
|
April
|
7,283
|
7,203
|
48
|
0.67%
|
98.90%
|
$0.69
|
0.10
|
May
|
3,515
|
3,515
|
25
|
0.71%
| 100.00% |
$0.29
|
0.08
|
June
|
600
|
600
|
7
|
1.17%
| 100.00% |
-
|
-
|
July
|
765
|
752
|
2
|
0.27%
|
98.30%
|
$0.02
|
0.03
|
August
|
2,588
|
1,850
|
8
|
0.43%
|
71.48%
|
$0.48
|
0.26
|
September
|
6,095
|
5,037
|
35
|
0.69%
|
82.64%
|
$1.32
|
0.26
|
October
|
14,613
|
14,179
|
119
|
0.84%
|
97.03%
|
$4.50
|
0.32
|
November
|
13,378
|
12,773
|
71
|
0.56%
|
95.48%
|
$1.73
|
0.13
|
December
|
11,854
|
10,856
|
80
|
0.74%
|
91.58%
|
$2.09
|
0.19
|
TOTAL
|
61,571
|
57,575
|
403
|
0.70%
|
93.50%
|
$11.46
|
0.20
|
Admob:
Month
| Requests |
Views
| Clicks |
CTR
|
Fill %
| Revenue |
eCPM
|
April
|
5,362
|
2,768
|
3
|
0.11%
|
51.62%
|
$0.08
|
0.03
|
May
|
2,112
|
1,407
|
0
|
0.00%
|
66.62%
|
-
|
0.00
|
June
|
342
|
240
|
2
|
0.83%
|
70.18%
|
$0.02
|
0.09
|
July
|
402
|
303
|
0
|
0.00%
|
75.37%
|
-
|
0.00
|
August
|
2,048
|
1,671
|
6
|
0.36%
|
81.59%
|
$0.20
|
0.12
|
September
|
6,738
|
6,112
|
21
|
0.34%
|
90.71%
|
$0.79
|
0.13
|
October
|
2,541
|
2,466
|
2
|
0.08%
|
97.05%
|
$0.07
|
0.03
|
November
|
68
|
68
|
1
|
1.47%
| 100.00% |
$0.03
|
0.44
|
December
|
2,512
|
2,508
|
14
|
0.56%
| 99.84% |
$0.58
|
0.23
|
TOTAL
|
22,125
|
17,543
|
49
|
0.27%
|
79.29%
|
$1.77
|
0.10
|
Admob actually outperformed MM this month with a higher eCPM and higher fill percentage. I was thinking about changing int to 50% each and see how they did, except the past 4 days Admob has had zero clicks and zero revenue. So unless that trend ends then I will be leaving it like it is at 75% to 25%.
The plan is still to get more apps released. Almost done with my next app and it should release by the middle of January. Looking forward spring should be better. There may be more interest in my 30 Day Love Spark app with Valentines day coming up. Also sometime in Febuary they will announce this year's lineup for Music Fest and I should see alot more interest in that app then.
Hi Brian,
ReplyDeletePlease don't take this personally, but seeing your revenue for the work you've put up in your apps, its very low.
Here is a small suggestion. Change your App's title for the coming Valentine's day. Maybe call it 30 Day Valentine Love Spark (should fit the 30 character limit).
The title of the app carries a very BIG weight in market searches.
Also consider other monetization options such as notification ads.
Hope that helps.