App Revenue and Statistics: month #11 and #12

I decided in an effort to catch up that I would post February and March income reports together.

The past 2 months I created a couple of new apps (based off of the same codebase). Vote for the President Widget and NCAA Tournament Widget. The concept is to allow users to vote for their favorite presidential candidate or ncaa tournament team. It will also show a widget to decorate your homescreen if you wish. I didn't spend a lot of time on these apps and other than that I have done very little coding the past two months. I did fix the screen layout on very small landscape screens for my 30 Day Relationship Challenge app.

Drunk Green Robots game that I have made most of my money from so far has been slowing down. After the initial boom in downloads and in app purchases following a review on android central the downloads have been on the decline. This month I am going to spend time adding the cheat mechanism that I promised users I would deliver. This should allow me to see additional in-app revenue from existing users who are playing the game. After adding that I may try to get another review to kickstart the downloads again.

The good news is that my money from advertising has been going up.  My 30 Day Relationship Challenge app brings in most of the ad revenue. I continue to see a decent number of daily downloads and my active users and ad impresions are gradually rising. I also added this app to the Amazon Appstore about the second week of March and have seen an additional 1,534 downloads from there. That puts me around 17k total installs for that app.


Here is what you came to see... The numbers:

February Numbers:

	January	February	Net Change
Requests	61,276	109,000	+47,724
Views	57,265	103,953	+46,688
Clicks	204	421	+217
CTR	0.36%	0.40%	+0.04%
Fill %	93.45%	95.37%	+1.92%
eCPM	0.09	0.12	+0.03
Ad Revenue	$5.43	$12.56	+$7.13
Tapjoy Offerwall	$11.98	$11.96	-$0.02
In App Sales	$64.11	$40.04	-$24.07
Total Revenue	$81.52	$64.56	-$16.96

During the month we saw 5,328 new downloads and an increase of 1,565 active installs. 

Break down per App:
30 Day Relationship Challenge
10,882 total installs (increase of 4,605)
2,930 active installs (increase of 1,469)
$10.72 in monthly revenue


Drunk Green Robots
1510 total installs (increase of 625)
722 active installs (increase of 43)
$53.50 in monthly revenue


Beale Street Music Fest
607 total installs (increase of 92)
128 active installs (increase of 50)
$0.24 in monthly revenue


Vote for the President Widget
6 total installs (increase of 6)
3 active installs (increase of 3)
$0.08 in monthly revenue

March Numbers:

	February	March	Net Change
Requests	109,000	152,872	+43,872
Views	103,953	145,393	+41,440
Clicks	421	628	+207
CTR	0.40%	0.43%	+0.03%
Fill %	95.37%	95.11%	-0.26%
eCPM	0.12	0.19	+0.07
Ad Revenue	$12.56	$27.12	+$14.56
Tapjoy Offerwall	$11.96	$8.95	-$3.01
In App Sales	$40.04	$25.71	-$14.33
Total Revenue	$64.56	$61.78	-$2.78

During the month we saw 7,652 new downloads and an increase of 1,371 active installs. 

Break down per App:
30 Day Relationship Challenge
15,772 total installs (increase of 4,890)
3,905 active installs (increase of 975)
1,534 Amazon installs (increase of 1,534) 
$21.59 in monthly revenue


Drunk Green Robots
2002 total installs (increase of 492)
805 active installs (increase of 83)
$28.40 in monthly revenue


Beale Street Music Fest
993 total installs (increase of 386)
338 active installs (increase of 210)
$2.43 in monthly revenue


Vote for the President Widget
67 total installs (increase of 61)
25 active installs (increase of 22)
$8.58 in monthly revenue


NCAA Tournament Widget
289 total installs (increase of 289)
81 active installs (increase of 81)
$0.77 in monthly revenue




Cumulative Numbers::

Millennial Media:

Month	Requests	Views	Clicks	CTR	Fill %	Revenue	eCPM
April	7,283	7,203	48	0.67%	98.90%	$0.69	0.10
May	3,515	3,515	25	0.71%	100.00%	$0.29	0.08
June	600	600	7	1.17%	100.00%	-	-
July	765	752	2	0.27%	98.30%	$0.02	0.03
August	2,588	1,850	8	0.43%	71.48%	$0.48	0.26
September	6,095	5,037	35	0.69%	82.64%	$1.32	0.26
October	14,613	14,179	119	0.84%	97.03%	$4.50	0.32
November	13,378	12,773	71	0.56%	95.48%	$1.73	0.13
December	11,854	10,856	80	0.74%	91.58%	$2.09	0.19
January	46,027	42,027	152	0.45%	92.27%	$4.54	0.11
February	79,121	74,120	368	0.50%	93.68%	$10.05	0.14
March	89,983	82,566	408	0.49%	91.76%	$16.83	0.20
TOTAL	276,702	256,288	1331	0.52%	92.62%	$42.88	0.17

Admob:

Month	Requests	Views	Clicks	CTR	Fill %	Revenue	eCPM
April	5,362	2,768	3	0.11%	51.62%	$0.08	0.03
May	2,112	1,407	0	0.00%	66.62%	-	0.00
June	342	240	2	0.83%	70.18%	$0.02	0.09
July	402	303	0	0.00%	75.37%	-	0.00
August	2,048	1,671	6	0.36%	81.59%	$0.20	0.12
September	6,738	6,112	21	0.34%	90.71%	$0.79	0.13
October	2,541	2,466	2	0.08%	97.05%	$0.07	0.03
November	68	68	1	1.47%	100.00%	$0.03	0.44
December	2,512	2,508	14	0.56%	99.84%	$0.58	0.23
January	15,249	15,238	12	0.11%	99.93%	$0.89	0.06
February	29,879	29,833	53	0.18%	99.85%	$2.51	0.08
March	62,889	62,827	220	0.35%	99.90%	$10.29	0.16
TOTAL	130,142	125,441	334	0.27%	96.39%	$15.46	0.12

Tapjoy:

Month	Views	Clicks	Conversions	CTR	CVR	Revenue	eCPM
January	671	152	48	22.7%	31.6%	$11.98	17.85
February	494	130	50	26.3%	38.5%	$11.96	24.21
March	420	105	33	25.0%	31.4%	$8.95	21.31
TOTAL	1585	387	131	24.4%	33.9%	$32.89	20.75

In-App Sales:

Month	Sales	Revenue
January	48	$64.11
February	39	$40.04
March	15	$25.71
TOTAL	102	$129.86