App Revenue and Statistics: month #10

Finally getting around to posting my January numbers.  This month I released my new app Drunk Green Robots. It was a different approach in that instead of relying just on ads, I used in app purchases and a Tapjoy offerwall to unlock more content. This approach has worked really well.  Still not making tons of money but it has brought in way more revenue than relying on ads alone.  So much so that I will probably only release apps that rely soley on ads if it is a simple app that doesn't take long to code.

In Total I made $81.52 this month.  Almost to my first goal that I set for myself of $100 a month. With the majority of the money comming from my Drunk Green Robots app that released on Jan 26 and was only active for only 6 days. You would think breaking $100  for Febuary would be easy. But alot of the apps initial success was thanks to a app review on Android Central.  So things have slowed down a bit. I will probably see Febuary total earnings similar to January or a little less.

	December	January	Net Change
Requests	14,366	61,276	+46,910
Views	13,364	57,265	+43,901
Clicks	94	204	+110
CTR	0.70%	0.36%	-0.34%
Fill %	93.02%	93.45%	+0.43%
eCPM	0.20	0.09	-0.11
Ad Revenue	$2.67	$5.43	+$2.76
Tapjoy Offerwall	$0.00	$11.98	+$11.98
In App Sales	$0.00	$64.11	+$64.11
Total Revenue	$2.67	$81.52	+$78.85

*I didn't include the tapjoy ads in the requests, views, clicks, fill rate and eCPM because it is such a different animal with far less views and much higher eCPM. I will show its details below.

I had way more requests due to my Drunk Green Robots app getting featured on Android Central and the fact that I had ads on each screen of the game. But when playing you tend to click through rather quickly (even faster if your just trying it out and not really playing). I got a pitiful click through rate and eCPM. I have since reduced the number of pages that ads are shown on, but still even on those pages the user doesn't stay a long time and click through is still low. I would just remove all the ads but one of my in app purchases is to remove ads. So even though the ads may perform poorly and make little money it will drive in app sales.

During the month we saw 2,663 total downloads and an increase of 1,154 active installs.

Break down per App:
30 Day Relationship Challenge
6,277 total installs (increase of 1,755)
1,461 active installs (increase of 469)
$4.82 in total revenue

Drunk Green Robots
885 total installs (increase of 885)
679 active installs (increase of 679)
$76.64 in total revenue

Beale Street Music Fest
515 total installs (increase of 23)
78 active installs (increase of 6)
$0.06 in total revenue

Here is the breakdown between ad networks:  (set to 75% for Millennial Media and 25% for Admob for the month of January) Again the massive amount of ads shown in the Drunk Green Robots game really brought the CTR and eCPM down.


Millennial Media:

Month	Requests	Views	Clicks	CTR	Fill %	Revenue	eCPM
April	7,283	7,203	48	0.67%	98.90%	$0.69	0.10
May	3,515	3,515	25	0.71%	100.00%	$0.29	0.08
June	600	600	7	1.17%	100.00%	-	-
July	765	752	2	0.27%	98.30%	$0.02	0.03
August	2,588	1,850	8	0.43%	71.48%	$0.48	0.26
September	6,095	5,037	35	0.69%	82.64%	$1.32	0.26
October	14,613	14,179	119	0.84%	97.03%	$4.50	0.32
November	13,378	12,773	71	0.56%	95.48%	$1.73	0.13
December	11,854	10,856	80	0.74%	91.58%	$2.09	0.19
January	46,027	42,027	152	0.45%	92.27%	$4.54	0.11
TOTAL	107,598	99,602	555	0.56%	92.56%	$16.00	0.16

Admob:

Month	Requests	Views	Clicks	CTR	Fill %	Revenue	eCPM
April	5,362	2,768	3	0.11%	51.62%	$0.08	0.03
May	2,112	1,407	0	0.00%	66.62%	-	0.00
June	342	240	2	0.83%	70.18%	$0.02	0.09
July	402	303	0	0.00%	75.37%	-	0.00
August	2,048	1,671	6	0.36%	81.59%	$0.20	0.12
September	6,738	6,112	21	0.34%	90.71%	$0.79	0.13
October	2,541	2,466	2	0.08%	97.05%	$0.07	0.03
November	68	68	1	1.47%	100.00%	$0.03	0.44
December	2,512	2,508	14	0.56%	99.84%	$0.58	0.23
January	15,249	15,238	12	0.11%	99.93%	$0.89	0.06
TOTAL	37,374	32,781	61	0.19%	87.71%	$2.66	0.08

Tapjoy:

Month	Views	Clicks	Conversions	CTR	CVR	Revenue	eCPM
January	671	152	48	22.7%	31.6%	$11.98	17.85
TOTAL	671	152	48	22.7%	31.6%	$11.98	17.85

I could spend time trying to get my eCPM up or find better ad networks. But considering how little of my income comes from ads, I could double eCPM and still not make squat from ads. So I will be focusing on more apps that bring in revenue in other ways than banner ads as well and some cross promoting of my apps and other ways to market them to get more downloads.