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Tuesday, January 3, 2012

App Revenue and Statistics: month #9

Slightly better number this month but still pretty terrible.


November

December

Net
Change
Requests
13,446
14,366
+920
Views
12,841
13,364
+523
Clicks
72
94
+22
CTR
0.56%
0.70%
+0.14%
Fill %
95.50%
93.02%
-2.48%
Revenue
$1.76
$2.67
+$0.91
eCPM
0.13
0.20
+0.07

During the month we saw 967 total downloads and an increase of 112 active installs.  

Installs:
30 Day Love Spark
4522 total installs (increase of 928)
992 active installs (increase of 106)

Beale Street Music Fest
492 total installs (increase of 39)
72 active installs (increase of 6)


Here is the breakdown between ad networks:  (set to 75% for Millennial Media and 25% for Admob for the month of December)

Millennial Media:

Month

Requests

Views

Clicks

CTR

Fill %

Revenue

eCPM
April
 7,283
 7,203
48
0.67%
98.90%
$0.69
0.10
May
 3,515
3,515
25
0.71%
100.00%
 $0.29
0.08
June
 600
600
7
1.17%
100.00%
-  
-  
July
  765
752
2
0.27%
98.30%
 $0.02
0.03
August
2,588
1,850
8
0.43%
71.48%
 $0.48
0.26
September
  6,095
5,037
35
0.69%
82.64%
 $1.32
0.26
October
 14,613
 14,179
119
0.84%
97.03%
 $4.50
0.32
November
13,378
12,773
71
0.56%
95.48%
$1.73
0.13
December
11,854
10,856
80
0.74%
91.58%
$2.09
0.19
TOTAL
61,571
57,575
403
0.70%
93.50%
 $11.46
 0.20


Admob:
Month
Requests
Views
Clicks
CTR
Fill %
Revenue
eCPM
April
5,362
2,768
3
0.11%
51.62%
 $0.08
0.03
May
2,112
1,407
0
0.00%
66.62%
 -  
0.00
June
342
240
2
0.83%
70.18%
 $0.02
0.09
July
402
303
0
0.00%
75.37%
 -  
0.00
August
2,048
1,671
6
0.36%
81.59%
 $0.20
0.12
September
6,738
6,112
21
0.34%
90.71%
$0.79
0.13
October
2,541
2,466
2
0.08%
97.05%
 $0.07
0.03
November
68
68
1
1.47%
100.00%
$0.03
0.44
December
2,512
2,508
14
0.56%
 99.84%
$0.58
0.23
TOTAL
22,125
17,543
49
0.27%
79.29%
 $1.77
0.10

Admob actually outperformed MM this month with a higher eCPM and higher fill percentage.  I was thinking about changing int to 50% each and see how they did, except the past 4 days Admob has had zero clicks and zero revenue. So unless that trend ends then I will be leaving it like it is at 75% to 25%.

The plan is still to get more apps released.  Almost done with my next app and it should release by the middle of January.  Looking forward spring should be better.  There may be more interest in my 30 Day Love Spark app with Valentines day coming up.  Also sometime in Febuary they will announce this year's lineup for Music Fest and I should see alot more interest in that app then.

1 comment:

  1. Hi Brian,

    Please don't take this personally, but seeing your revenue for the work you've put up in your apps, its very low.

    Here is a small suggestion. Change your App's title for the coming Valentine's day. Maybe call it 30 Day Valentine Love Spark (should fit the 30 character limit).

    The title of the app carries a very BIG weight in market searches.

    Also consider other monetization options such as notification ads.

    Hope that helps.

    ReplyDelete